Disruptive Ideas

About the author
The author, Leandro Herrero, was a practicing psychiatrist for many years before holding senior leadership positions in top league business organisations. He currently leads The Chalfont Project Ltd, an international consulting group of organisational architects, which focuses on organisational innovation, behavioural change management, leadership and human collaboration.

The author about Disruptive ideas
"Disruptive ideas are simple, but they are tremendously powerful. The connection between their simplicity and their potential impact is hugely disproportioned: each disruptive idea in itself can transform the organisation. What's more, they can be implemented at any time and they are likely to require little or no cost."

This book talks about these - contrarian and often counterintuitive - ideas and how they can be spread virally across the organisation: they are key components of Viral Change. We call it 10+10+10=1000 because when you combine just a few of them, the results are so much more than you expected."