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Event type: Seminar

Title: Sales Force Effectiveness Asia-Pacific Conference

Time and date:
Tue-11-Sep-07 09:00 to Wed-12-Sep-07 17:00

Description:
Eyeforpharma Sales Force Effectiveness Summit Asia-Pacific is an in-depth exploration of the latest strategies, tools and best practice to increase the efficiency and effectiveness of your sales force.

Dr Herrero's workshop - 'The case of behaviours as the focus of management of change' - will focus on:
* How behaviours sustain new processes and systems (and not vice versa)
* Why change management programmes fail - short case vignettes
* Why speaking the language of behaviours is not enough
* Practical ways to rescue ailing change management programmes or to launch new ones

The workshop will be a great opportunity to discuss this topic with the author of 'Viral Change: the alternative way to slow, painful and unsuccesful management of change in organizations'.