|
Behavioural Change Management - High Impact Cultural Change
Behavioural Change Management:
Unlike traditional 'change management' interventions that focus primarily on 'new processes and systems', The Chalfont Project focuses on people and behaviours to generate more expedient and lasting change.
|
Our position:
Forget the culture, change behaviours reads the title of an article on our website. The best way to obtain cultural change is to devise an intervention where the words 'cultural change' do not appear anywhere. Focusing on a small set of key behaviours, significant cultural change can be obtained, very often faster than expected. Changing ways of doing creates a culture, not the other way around. | |
High Impact Cultural Change is a unique programme for quickly changing 'the way we do things' in an organisation. Under the provocative statement 'Forget culture, change behaviours', we help clients shape a new environment at the behavioural level.
'Cultural change' is often seen as a huge, long process that is fraught with challenges. By focussing on behaviours, The Chalfont Project is able to generate culture change fast and effectively without even calling it 'culture change'. The principle is that culture is something that is difficult to grasp, define and manage, but behaviours can be easily influenced, reinforced, introduced and changed. If you change specific targeted behaviours the culture will change automatically.
We use this fundamental focus, plus a proprietary methodology - Viral Change, an adaptation of behavioural/cognitive change techniques and the subject of Leandro Herrero's book with the same name - to create the conditions for sustainable change in mindset and behaviours (leading to cultural change). We help to promote or extinguish existing or new behaviours using a practical plan that distinguishes between incentives, rewards and reinforcements and goes well beyond monetary systems.
Our programmes or projects in this area will help you in the following practical ways:
- Plan and implement an effective, fast cultural change strategy
- Increase your chance of sustaining the changes to your company
- Dramatically increase cultural labels such as 'collaboration' and 'innovation'
- Take staff buy-in beyond rational understanding towards an emotional and sustainable behavioural change which will produce more efficient outcomes and will generate more satisfied employees
- Remove certain behaviours, habits or attitudes that are limiting your organisational potential
- Actively promote certain existing or non-existing behaviours, habits or attitudes that work to improve success
How do we do this?
Our unique methodologies start with an in-depth analysis of your organisation, its leaders, employees, processes and technology to create a bespoke plan tailored to your organisation only. We use extensively researched methods and our social sciences background to:
- Define and analyze your success criteria in terms of specific actions/behaviours required to produce the culture you would like
- 'Discover' and analyze existing behaviours in the organisation, sometimes hidden behind processes and systems
- Determine which behaviours are 'blocking' and which ones are 'reinforcing' success
- Devise a plan to target a small number of most effective behaviours that will multiply to create a much larger cultural change
- Create new potential behaviours that will lead to success faster (and sustain those behaviours over time)
- Analyze and give you practical ways to improve or change the incentive schemes, motivational processes, promotions, and other factors contributing to behaviours and habits
- Help you distinguish between variable / continuous / intermittent reinforcements that are used in different ways at different times for maximum effect.
For more information, please contact us or request a call back.
|
